At singleneedle, we like not only to hear about a fresh idea but also to see an idea come to life.
This is your official “kick in the pants, get out the door, don’t be scared, follow your dreams, your idea is not crazy, believe in yourself” message.
And I strongly believe that NOW is the time. Despite everything the news and your neighbors have been saying about the current economy… No matter how many pennies you have pinched… or $1 PBRs you have suffered through…. you still have dreams. Start making them happen.
It is discouraging to hear someone talk passionately about an idea for a business, a collection, a product, a new piece of art, and follow it up with a big BUT.
BUT I don’t know where to start.
BUT I don’t have time.
BUT I don’t know if anyone will like it.
BUT I don’t want people to think I am weird.
“BUT why would anyone launch a business in this economy??”
Kraft did it. They launched Miracle Whip during the Great Depression. At the same time. Nescafe was invented, Hewlett and Packard met, and Chuck Taylor invented the “stitchless” basketball.
And if you need more evidence that businesses CAN succeed during a recession, read this article.
Now is as good of an opportunity as ever. Our good friend Tim Ferriss with the 4 Hour Work Week reminds us that “Conditions are never perfect. ‘Someday’ is a disease that will take your dreams to the grave with you.” I strongly agree.
If you have a great idea, start working on it. Take little steps towards your goals, and you will be amazed to see it unfold. A good first step is to get your idea on paper, draft a business plan. I like this one. Scroll down the page to download her template.
Ask your family/friends to read it, get feedback, and revise it. If you want a professional opinion talk to one of the old guys at the SBA. Almost every city has an SBA or SCORE office- and they consult, for free.
From there, watch your dream begin to take shape. If the economy has your wallet on lockdown, use this opportunity to dig deep into innovation, planning, and actualization of your business goals. Now is the time to believe in yourself as an entrepreneur.
And if you still need some convincing… watch this cute video.